The provocative title was of course just a joke! Or?
Sure ;) What we wanted to allude to is our rounded up prices. As you may have noticed, we do not have any items that sell for €x.99 or €x.95 . We only sell our products rounded up. But why? In terms of sales psychology, it would be wiser to round down 1 cent or 5 cents so that the price appears smaller. So you would be more likely to buy.
Here are some facts about it:
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Optical illusion: People tend to process price visually, and a price of €9.99 is perceived as lower than €10, even though the difference is only slight.
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Psychological signal: A price of €9.99 can give the impression that the product is cheaper or represents a bargain, which can encourage potential customers to buy it.
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Rounded Thinking: Consumers tend to round prices to make comparison and decision making easier. A price of €9.99 is rounded down to €9 rather than €10, which makes it seem more attractive.
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Avoiding pain: A price of €9.99 may psychologically cause less pain than €10 because it is below a full number and therefore seems less "expensive".
So why don't we do it that way?
Very easy!
We want everyone to shop more consciously on our shop! We are happy about everyone who chooses Zate, but it is also very important to us that YOU take care of your purchase. Therefore, always ask yourself what you could use it for before buying any product! And whether it really suits YOU .